Terminal stores are still the key to the market, how should wooden doors manage their stores?

Many wooden door companies will launch their own new products before the renovation season. For the wooden door enterprises, the new products can indeed be favored by the market in a short time, but in the long run, after the new products are launched, how to quickly distribute the goods for a long time is the key. At this time, you need a wooden door store. Stores are the medium for communication between enterprises and consumers. Even when the Internet is in full swing and the door companies are involved in the development of electricity, stores are still the most important medium for enterprises to understand consumers. So after the new product, how should the wooden door company use the store to distribute the goods?

New product first step: layout terminal store

Dealers and terminal stores are integrated, eliminating the barriers of dealers, and having to do a good job in the terminal store to have a good sales effect. The first step is to choose a store that can sell new products. The introduction of new products by wooden door enterprises is definitely different from the “old products”, and the target groups are not the same. Therefore, the dealers must analyze the product attributes and target consumers to find out which channels the products are selling well and lock in the sales of new products. The terminal store, this is the first step to ensure the success of the new product, and the most critical step. When you choose a good store, you need to classify them, analyze the sales scale, location, inventory and other data to evaluate the scale of new products in each store.

In addition to choosing a store, it is important to grasp the rhythm during promotion. In the initial stage of new product promotion, we should concentrate resources and maximize the development of the best quality terminal stores in the shortest time; then concentrate on developing the second-class terminal stores. Strive to maximize the number of terminals and do the terminal atmosphere; after the new product market has a good sales atmosphere, dealers can develop three or four types of outlets to supplement channels. In the process of development, dealers must establish the awareness of the quality of the terminal store over the quantity. If the franchise rate is only unilaterally pursued in the process of promoting new products, the new product will die.

Of course, instead of choosing a good store and grasping the rhythm, you can win the battle. The three core factors in the terminal sales are interest, pressure and customer sentiment. When the wooden door brand pushes new products through the store, it can use these three factors to promote sales. For example, increase the sales pressure of the terminal store, enhance the customer's feelings with the terminal store, and send more technical personnel to guide the work and so on.

The second step of the new product: fully display the new product

Finally, the most crucial step is the significance of the new product launched by the wooden door brand. Everyone is a consumer, we go to buy the same thing, thinking is nothing more than demand, quality, promotion, beautiful arrangement, good service, lively atmosphere... The same is true for buying wooden doors, which can be used to address the above consumer psychology. ", let customers be willing to buy products.

Most consumers prefer the benefits, especially Chinese consumers, not only the promotion of "buy two get one free", but also the quality of the products, so that consumers have the feeling of value for money, so good The quality of the products is support, plus more promotional activities that use old products to bring new products, buy new products and send accessories, etc. Under the same circumstances, consumers will naturally give priority to your products.

In the store, be sure to leave enough conspicuous position and space to display new products. The promotional materials given by the manufacturers will be fully utilized, and trials, sweepstakes, etc. will be held to let the consumers who come to the store feel the sales of new products, even It is divided into infections by intensive sales and is involuntary attention to products.

In addition, the store's shopping guide has a direct effect on the promotion of new products. Before deciding to launch new products, the wooden door brand must negotiate with the terminal stores and dealers to train the guides. The performance, efficacy and highlights of the new products should be clearly expressed. Come out, during the promotion period, you can also introduce corresponding incentive policies to reward good-performing salesmen and compete for performance.

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