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The birth of the Italian brand Max Mara was started in 1951. In 1951, Achille Maramotti opened the first MaxMara in her home town to launch her first fashion collection: a camel-coloured coat and a pink suit, now shared by the MaxMara Group. Twenty-three brand series, in 1983, MaxMara began franchising stores, and the group sales network has almost covered the entire Italian market.
Max Mara Women's Creativity
Following a personal philosophy, MaxMara has always advocated the power of the collective rather than the prestigious reputation of a society or consultant. Therefore, MaxMara's design has never been given to an individual talent alone, but it has been repeatedly weighed in the entire production process. There are many experts involved in the production process. In this way, MaxMara's work combines the talents of famous designers with the talents of fabric researchers, tailors, production experts, marketing experts and information experts.
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