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May 18, Bosideng Group's outdoor flying snow brand conference in Changshu, Jiangsu Bosideng headquarters. The theme of the conference was "Flyby". Inheriting the brand name of "flying higher" in the flying snow, the brand new Slogan (brand slogan) of "Enjoy Outdoors Enjoy Outdoors" was enabled to make a clear transition from the images of youthful vigor and dynamic fashion Outdoor brand development. Flying in the snow brand was founded in 1997, officially renamed in 1999, more than a decade to create a passionate and vibrant brand image, is favored by young people sports and leisure down clothing brand. In 2016, we introduced a new brand concept of "pan-outdoor life style" and devoted itself to creating a pan-outdoor ecological chain and becoming the number one pan-outdoor lifestyle brand. The release of the 2016 F / W new autumn and winter planning and model show, around the "urban", "outing", "hiking" and "skiing" four series of topics, all showcase the new vitality and dynamic passion, enhanced The arrival of suppliers and distributors confidence in cooperation. Mr. Gao Dekang, Chairman and President of Bosideng Group, attended the press conference and expressed the Group's willingness to work with outstanding suppliers and distributors to achieve a win-win development and shared benefits. He emphasized the importance of "win-win" in business operation and management and business cooperation. He firmly believed that outdoor flying in the snow must surpass the glory history and fly higher and higher. Bosideng Group Vice President, CICC General Manager Parker introduced the Group's strategic transformation of outdoor snow brand flying project. It is reported that the snow flying outdoor planning skiing, hiking outdoor, outdoor hiking, urban outdoor four product line for the majority of outdoor enthusiasts to provide "more than sports outdoors, more stylish than fashion, more functional than fashion" high quality and cost-effective outdoor Supplies. After the conference, guests were invited to visit the Bosideng Expo Hall. The snowboarding gold medal winner Han Xiaopeng, the first Olympic Winter Games in China, won the acclaimed ski suit. The natural outdoor gene of the snow flying brand was unanimously confirmed. It will rapidly grow and develop in the booming boom of outdoor sports in China.
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