Bosideng Men's 2017 Autumn and Winter New Product Launch Conference held in Changshu

On March 19th, 2017, Bosideng Men's '2017 Autumn and Winter New Product Launch Conference' was held at Changshu International Expo Center. The conference will showcase Bosideng men's simple, stylish and high-quality serial products. With high cost performance as the future development concept, we pay more attention to the "healthy and comfortable" life function, and at the same time pass on Bosideng men's Clothing to abide by the seiko under the new consumption situation, uphold the brand's initial intention, constantly improve its own value breakthrough, and realize the brand value reshaping. .

In the new era of consumption, the men's wear market has entered the era of production with the core of manufacturing as the core, and consumers and their behavior patterns have also sent and received essential changes. Faced with the challenges of the market environment, Bosideng men's clothing has always been adhering to the brand's initial intention, constantly deepening the needs of consumers, constantly accelerating the channel upgrade, grasping the opportunity points, grasping the turning point, seeking breakthrough points, and redefining the "type and excellence". The value proposition promotes the overall upgrading of the terminal image. In terms of brand, product and space, it integrates international trends and, based on the domestic market, brings Chinese consumers and fashion information with more international perspective.

The theme of this 2017 autumn and winter new collection meeting is "condensation and knot", which means the birth of hope, the strength of the team, but also reflects the indestructible team spirit of Bosideng men's clothing and the confidence and determination to gather change!

The "artisan spirit" has a strong resonance in the moment. The Bosideng men's wear team shoulders the brand mission. It is also in this spirit that they are constantly thinking independently. They do not blindly expand, but focus on the clothing itself and continue to promote "light." The product concept of "business life men's clothing" is constantly created with "heart" in research and research. Mr. Gao Xiaodong, vice president of Bosideng Group and chairman of Bosideng Menswear, said: “The spirit of craftsmanship creates brand culture. This is the soft power of a brand, but to build a good brand culture, it is necessary to work hard, play 'holding a war', and sink Come down." The products displayed at the new product launch conference also confirmed the words of Mr. Gao Xiaodong. Regardless of quality, style, or series, you can see the heart of the Boysden menswear team. 'Exquisite business, fashion business, urban light transport, urban life' four different series represent four different life scenes, with a stylish version of the fashion, adding fashion elements, and highlighting product life Functional innovations: lightweight, sporty, comfortable stretch suits, knit "0" restrained transport suits, four-sided stretch casual pants, double-sided double-wear down apparel, self-heating innovative items, life function The performance is vivid. In the fabric research, we add machine-washable cashmere high-end fabric, silk and cashmere blend fabric suitable for formal wear, reflective granules suitable for outerwear and composite functional fabrics. In the details of the clothing, there are also many innovative measures, such as: built-in function temperature gauge, non-slip waist, functional headphone hole, etc., combined with the research and use of functional fabrics, so that each piece of clothing is unique.

2017 is the 40th year of the Bosideng brand. The 40 years of hard work have created the glory of the Bosideng brand. Mr. Gao Xiaodong said that Bosideng Men's Wear is the core business of the Group's four seasons. It undertakes the strategic deployment of the Group, clarifies the brand positioning, adheres to independent research and design, deep channels, refined products, standardizes terminal operation management, and establishes a stable and stable development nationwide based on the Yangtze River Delta. Market, enhance market share and brand influence, develop steadily in the fierce menswear market, adhere to the initial heart, continue to change and innovate as a force, product quality as a guarantee, and teamwork as the basis to build Bosideng men's clothing as 'light Business life men's style!

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