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March 30, the twenty-fourth session of the Chinese market, sales statistics results of the press conference and China Consumer Market Development Annual Meeting was held in Jiangsu. ABC KIDS once again won the "2015 annual first overall market share of children's shoes," while at the same time won the "2015 annual top ten comprehensive market share of children's wear products." This is ABC KIDS's two honors for seven years in a row since 2009. ABC KIDS General Manager Zhou Jianyong Attending the Conference The sales statistics results of the Chinese market were jointly released by the China Business Federation and the All China Business Information Center. They are the most authoritative statistics on the Chinese consumer goods market and are regarded as the benchmark for the development of China's consumer goods market. As a central public institution authorized by the National Bureau of Statistics to conduct statistical services related to commerce and trade services, the All-China Business Information Center has released statistics on the sales of goods in the Chinese market to objectively demonstrate the current status of brand consumption in the industry. ABC KIDS once again topped the list, confirming its leading position in the children's footwear industry in China and has a large number of supporters among consumers. Summer 2016 New A + Boots ABC KIDS promotes product innovation in an all-round way by continuously enhancing cooperation with the external brain. To date, ABC KIDS has established "China-South Korea Apparel Industry International Cooperation Base" in cooperation with the Korean Apparel Industry Fashion Alliance to enhance product research and development capabilities. At the same time, together with the Physical and Chemical Research Institute of Chinese Academy of Sciences, ABC KIDS has set the corporate standard for anti-bacterial children's shoes and apparel, The comfort. ABC KIDS also started cooperation with top design teams from Japan, Italy and other countries to further improve product design standards. Since then, a series of scientific innovations have enabled ABC KIDS to hold more than 360 patents, forming a powerful and effective technical barrier to the industry. ABC KIDS exclusive title Golden Eagle cartoon "childlike adventure" constant value-added brand equity is ABC KIDS gain market share of seven consecutive weight. "Double-sided adhesive" communication strategy to build a strong all-media communication matrix. In recent years, with the strategic cooperation between the portal website Tencent Children, Sina Parenting, Sohu Mother and Baby, and the Vertical Mother and Baby website, Sharon Net, Parenting Network and Pacific Parent-Child Network, parents and children have drawn much attention with more valuable content. In the hot variety marketing, the exclusive title of the country's first interactive interactive music growth reality show "new sound Van" and Golden Eagle cartoon "child adventure" to achieve online and offline interaction. In addition, the "Warm China Trip" charity jointly launched by the three major non-profit organizations at the end of 2015 demonstrated the social responsibility of ABC KIDS as an industry leading brand. Under this series of brand marketing, in 2015, ABC KIDS was selected as China's 500 Most Valuable Brands for the sixth time with a total brand value of 3.602 billion yuan and became the only brand in China's children's shoes and apparel industry to have been selected for the sixth consecutive year. It won the award of " Brand Award - China's children's wear industry No.1. " "For the first time in a row, the overall market share of children's shoes in the first seven years shows the recognition of the brand and quality of ABC KIDS by consumers." Zhou Jianyong, general manager of ABC KIDS, said: "This is the R & D investment in ABC KIDS that has been increasing for many years , Quality improvement and the inevitable result of the accumulation of brand equity.In the future, ABC KIDS will provide children in China with richer products, more innovative designs and more advanced technology shoes and apparel products, the healthy growth of children will be integrated into every family. "
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