LEDIN 2019 FASHION SHOW Exploring the outside, you are not happy

Established in 2010, LEDIN Lecho, focusing on ghostly horses and cool girls, tries fresh style. The brand is based on the KISS series of sweet and playful "Ghost Horse Girl", NEON series of modern art "neon seeds", and the IN series of fashionable "super fast fashion line", will be "give, ghost, share, play" The image is deeply rooted in the hearts of the people, and through a series of cross-border cooperation to open up the fashion field that has not been tried.

At the time of the summer solstice, LEDIN took inspiration from the sweet and beautiful memories of growing up with a sense of eternal youth, bringing a vibrant co-branded series, and will launch a fashion about exploration and feelings in Shanghai on May 10th. Big show.

Wonderful LEDIN is not happy

LEDIN advocates girls who have whimsy and fun attitudes, maintain their own personality, have fun of life, be brave and free, and explore "new genes." In 2018, we chose to cooperate with PINK PANTHER and MELTING SADNESS to present the infinite possibilities of LEDIN, constantly challenge ourselves, explore constantly, and enjoy the endless fun of the vast world with diverse and rich faces.

2018 LEDIN x PINK PANTHER joint series

2018 LEDIN x MELTING SADNESS joint series

This year, LEDIN presents two series of joint names with OPENING CEREMONY and White Rabbit under the theme of “be ANOTHER no fun”, exploring different forms of “separation” and looking for undiscovered self in the heart, constantly receiving Explore and enjoy the world more fun. LEDIN × OPENING CEREMONY cooperation series takes you into the strawberry-flavored summer in advance, fleeing the established shackles, and encounters soft and sweet surprises; LEDIN×White Rabbit chooses to share happiness and warmth in winter. In the journey of continuous exploration, LEDIN delivers the simplest and purely life attitude, breaking the routine and proclaiming the natural and realistic life position.

2019 LEDIN x OPENING CEREMONY Joint Series

Go To The Extra releases the nature to welcome the strawberry-flavored summer

OPENING CEREMONY was founded in New York in 2002 by American fashion designers Carol Lim and Humberto Leon. “Travel” has always been the theme of OPENING CEREMONY. In the summer, I chose to go to the charming strawberry farm on the outskirts of Santa Barbara, California, with OPENING CEREMONY, and look for a girl-like free time to welcome the sweet summer. Let's break through the imprisonment and explore the rules of the world.

This LEDIN × OPENING CEREMONY co-branded series is based on the fresh strawberry of Santa Barbara, California. It carries childhood memories and returns to the beautiful summer time when it is young. It seems to be free to run on the soft grassland. may. The energy that girls get from nature is like strawberry harvesting from the sun's soil. The photosynthesis fades away from the green, and the face is lighter and more beautiful. With the breeze of temperature wrapped in the faint strawberry aroma, together with LEDIN witnessed the transformation and growth, picked up courage and confidence, fearless of others' eyes, and opened a wandering journey that broke through the traditional girlish sense.

The joint series, designed by OPENING CEREMONY, is designed with Andy Warhol's retro pop color, mustard green, lemon yellow, strawberry red and other strawberry prints, plus the girl's elements are more modern. The details are tailored to present a natural atmosphere, but with a hint of “stubborn” cuteness.

The essence of the new series reveals the strangeness of the ancient spirits, but reflects the distinctive and distinctive attitude. It uses this to evoke a few girls who have planned to leave but have not practiced. Even if time changes, they will not lose the confidence and motivation to explore. Beyond - brave adventure, fearless.

2019 LEDIN x OPENING CEREMONY Joint Series

Open the door to exploration with Song Wei

On May 10th, LEDIN is about to launch a new visual fashion show in Shanghai. The show is inspired by photosynthesis, turning the show into a light source and returning to nature, filling the show space with vibrant colors. The show, as if you are in the center of the universe, or a girl's dream, or a labyrinth, open different doors to find the answer in your heart. Our perception and exploration of color and space may be the “new genes” that you and I have buried in the depths of this character, which makes us more diverse and interesting, and learn to enjoy the world more fun. In the multi-color space of nature, there are also many faces, and the colorful beams full of space will be spread throughout the show. The light and shadow will be intertwined, and the guests will be integrated into the show. The immersive interaction will lead everyone to explore and nature. Relationships, discovering theories that make exploration no longer empty, letting the real you have nowhere to hide, but also injecting more fun into the process of enjoying the big show. The invitation to the event uses a three-dimensional geometric line to outline the show's style, with flowing color embellishments, triggering the freshness and curiosity of the guests. LEDIN invites celebrities, media and brand guests to participate in this big show in a unique way, to experience the multi-color space, explore the relationship with nature, and find the true self.

LEDIN will also join hands with the hottest CHIC GIRL - the new generation of actor Song Wei and many KOLs who have a great attention, attitude and style in the current trendy girls, enter the labyrinth of Pan Shen, see LEDIN x OPENING CEREMONY joint series How to portray the multifaceted youth of the sky, break free from the bondage into the sweet summer; feel how LEDIN × White Rabbit share the most original and pure pleasure. At the scene of the LEDIN 2019 fashion show, the fun and courage of “exploration” will be injected into the girls!

Start now, pursue freedom and enthusiasm together with LEDIN, bring a girlish atmosphere in any attitude and personality, constantly explore yourself, want you to be unhappy, the sky is our limit!