As we all know, cats are one of the platforms favored by online shoppers today, and they are also the first choice for major brands to reach the internet and open the market online. In 2017, many brands chose to settle in Tmall. They hope to use Tmall's popularity to help the brand quickly open the market. Vexx is one of them. In 2017, vexx formally entered the Tmall, triggering a popular wave in the casual shoe market.
8 years brand, quality guaranteed
Founded in 2010, Vexx is a cross-border multinational brand that focuses on dreams and friendship. The brand's casual footwear products have been recognized by consumers around the world for its stylish design and high quality. It is worth mentioning that vexx has been focusing on the expansion of overseas markets since its birth and has become a leader in the fashion brands of major European and American countries in just a few years.
Many people do not understand vexx's popularity. What is the charm of this brand to get the celebrity red love? Why is it popular on foreign campuses? In fact, if you understand the history of vexx, you will find that its popularity is not accidental. Vexx is a youthful campus brand. Its design concept is full of youthful passion and dreams. The brand design style is bold and bold, the colors are ingenious, and the application of various popular elements is also more than adequate. In addition, the product quality is also one of the major features. It is understood that vexx and international famous vans come from the same production team. The same material, the same environmental protection technology, the same production line, the same big bottom, the quality of the product is certainly more convincing.
Settled in Tmall, detonated the front line
In 2017, vexx officially entered the Chinese market and chose to settle in Tmall to achieve the brand's sales on the Internet. Although there is no brand basis in the country, vexx has just entered the Tmall and has achieved very good results, sales soared, and has become the preferred brand for many fashion consumers.
“To be able to settle in Tmall also reflects the strength of our brand. Tmall is a platform with relatively high brand requirements and is also one of the most influential platforms in China. Choosing such a high starting point is not only a proof of the quality of the brand. It is also a confidence in the strength of the brand.†The responsible person from the brand stated that after Tmall’s rigorous review, vexx successfully became a member of the Tmall casual shoe brand and gained consumer trust.
It is worth mentioning that, after less than a year of sales, vexx has achieved as much as Tmall's achievements in the United States, Britain, and Italy. In particular, the price of luxury products, comfortable wearing is even more attracted many urban fashion young people's attention, product sales have been ranked in the forefront of similar products.
“The trend of domestic casual shoes has also begun to rise. Vexx hopes to use better quality and more beautiful designs to provide domestic consumers with a higher shopping experience.†It is reported that in the future, vexx will fully open up the Chinese market and bring more and better products to the market. Before being sent to domestic consumers, domestic consumers have the opportunity to enjoy the quality of the international big brand and the design of individual youth.
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