Motorola Opens Brand Store to Enter Retail Market

Motorola yesterday launched a global plan to open Motorola brand stores in key markets of the world and announced that its first global flagship store will open in Shanghai. According to Ren Weiguang, general manager of Motorola's mobile terminal division in China, Motorola will make great efforts to strengthen the global retail market this year, and its brand stores will be widely distributed in China. The plan will invest more than 100 million yuan in China during the year. Tianjin stores are expected to open their customers before the 11th.

Motorola has carried out an in-depth study around the world for two years, working hard to develop new retail concepts, and finally developed this kind of consumer-centric retail approach. In flagship stores, consumers can not only experience Motorola's full line of products, but also use laser engraving technology to engrave and create personalized “mobile tattoos” on mobile phones. Before the launch of some new products, consumers can also experience first-hand experience. In addition, the flagship store also offers unique in-store training programs, as well as engineers certified by the Motorola factory to answer questions and provide necessary services on site. It is reported that such flagship stores will also be opened in Beijing, Chengdu, Guangzhou and Shenzhen. At the same time, Motorola will open about 500 brand stores nationwide within two years, and the first 50 have reached an agreement with the distributors. As a result, in addition to providing consumers with a new kind of open, interactive consumer experience, it will also enable Motorola's products to add a new channel for after-sales service. Consumers can consult and solve related quality problems through special channels such as special maintenance centers, counters in hypermarkets such as Gome and Suning, China Mobile Business Hall, flagship stores or specialty stores.