Beijing Gold Jewelry New Year's First Price Increase

Affected by rising stocks, commodity markets and the weakening of the US dollar, the New York Mercantile Exchange gold price rebounded sharply on Tuesday and closed at a new high in four weeks. Among them, the most active February contract rose 23.4 US dollars per ounce to close at 1631.5 US dollars, an increase of 1.5%. With the rebound of the international gold price and the approaching peak of the Golden Sale of the Spring Festival, the major gold shops of the capital began to raise the gold price slightly yesterday. This is also the first price increase for the gold jewelry since the New Year.

The reporter learned from major gold stores that Caibai Shopping Mall, Guohua Shopping Mall, Gongmei Building, etc. continued to maintain a consistent pace. From January 11 onwards, Qianjin Gold was raised from 388 yuan per gram to 396 yuan, up 8 yuan; The price of pure gold was raised from 385 yuan per gram to 392 yuan, up 7 yuan. The Sun Gold Store adjusted the price of gold to 4,000 yuan per gram, and the member price was 386 yuan per gram. The gold tech was 379 yuan per gram, and the member price was 376 yuan per gram, up by 3 yuan per gram before adjustment.

It is reported that from the end of last year to now, the price of gold ornaments has dropped by 20% compared with the highest one. Although this time there has been a slight increase, the consumption of the gold market has continued its climax since last year. Although the price of gold fluctuates significantly before the end of the year, holiday consumer demand is still unstoppable. During the New Year's Day this year, the sales of major gold stores have grown substantially. Among them, Caibai Company sold more than 200 million yuan on the day of New Year's Day, and achieved sales of 500 million yuan in three days, an increase of 51% year-on-year. During the New Year's Day of the Sun Gold Store, the sales of gold also rose by more than 20% over the same period of last year.

According to Jiao Guangyi, deputy general manager of Sun Gold Store, from the New Year holiday to the present, gold sales in malls have been in a high state, among which gold jewellery, Lunar New Year, and other varieties are most popular with consumers. "Consumers have the need for investment, collection, and end-of-end gifts. Diversified buying demand has led to the recent sale of gold." He said that from the transfer ball between 0.3 grams and 2 grams to dozens of grams. Hundred grams of the Dragon Year theme tags and ornaments are the main types of gifts purchased by consumers before the Spring Festival. With the arrival of the Year of the Dragon, the sales of gold bars and gold jewelry for the Year of the Dragon in various gold stores have also gradually increased.