E-commerce Helps Upgrade the Anhui Garment Industry

In recent years, Anhui's garment industry has achieved rapid development: In 2005, the province's garment industry accounted for only 0.76% of the country's total, ranking 16th in the country; and by 2012, it accounted for 2.07% of the country's total, ranking 11th. Before 2004, Anhui Province did not have a real textile and clothing market. By 2012, the clothing market in Anhui Province had reached approximately 2 million square meters, of which the former station of Hefei City was led by Anhui Baima Clothing City. "The First Street of Anhui Apparel" has a market area of ​​650,000 square meters, a total of 11 markets, 5 major formats, more than 10,000 shops, more than 8,000 brands, and has created nearly 60,000 jobs, with an annual turnover of nearly 20 billion yuan. . Now “Anhui Apparel First Street” has become the largest market cluster in Anhui, and it is also one of the most dynamic market groups in the country. It ranks 15th among the 21 textile and apparel market clusters across the country.

Before 2005, Anhui's apparel industry did not have an industrial cluster on the national industrial map, but now there is a famous town of China's clothing export - Suncun Town, China's new textile industry base - Wangjiang County, Susong County, China's handmade textile city - Yuexi County 4 national textile and garment industry base. The four major bases have also achieved fruitful results in various aspects such as independent brand R&D, while constantly adjusting the industrial structure and industrial upgrading and transformation.

Building brand online and offline forces in the process of welcoming the transfer of the garment industry, the provincial capital of Anhui Province and the city along the Yangtze River took the lead in greeting with a number of influential companies, such as famous brands and companies such as Jiumuwang, Septwolves, Yanlong, Chess King. . Nowadays, textile and garment industrial parks in Zhangzhou, Suzhou, and Mengcheng have been better prepared for the transfer of excellent companies from home and abroad.

In the promotion of brand building, Renren Youpin, Menswear, and Haifeihe children's wear have gradually moved from the province of Anhui to the national market; Gaofan down jackets, Smart children wear, and Qifengge Hanfu have created outstanding performance in e-commerce. . In addition, a number of provincial independent and independent apparel brands have emerged, including color flying, Hyundai women's wear, and Kim Il clothes. At the same time, Anhui Jiabao Garments Co., Ltd. and Shenzhou Knitting (Anhui) Co., Ltd. were shortlisted for the 2011-2012 Chinese textile and apparel competition. Among the top 500 companies, Nestlé Underwear and Reed Garments won the title of China Growth Brand in 2011. This also marks the rapid development stage of garment enterprises in Anhui Province. The company's visibility and brand influence have also been further enhanced.

With the rapid development of science and technology, the clothing industry in Anhui is also aware that the development of e-commerce is a general trend. Anhui Garment Chamber of Commerce seized this important opportunity to set up an e-commerce industrial park. In just a few months, 38 e-commerce companies including Anhui's four major e-commerce companies have settled in it. In November 11, 2012, Gao Fan Yu Rongfu had a sales of RMB 12.8 million per day during the “Double 11” promotion, which created the history of e-commerce in Anhui Province. Smart Tsai ranked third in sales of Taobao children's down apparel, and it became a successful model for e-commerce in Anhui Province. According to reports, the planned e-commerce plaza will provide a one-stop service platform for e-commerce companies in Anhui Province. Among them, e-commerce entrepreneurship bases for college students provide entrepreneurship and employment opportunities for 100,000 college students.

After the meeting, representatives of the Anhui Provincial Chamber of Commerce also said that although the clothing industry in Anhui has achieved rapid development in recent years, it is still necessary to clearly understand that there is still a big gap between the garment industry in Anhui and coastal developed areas. It is a major issue that is currently placed in front of the clothing industry in Anhui Province to do a good job of expanding the apparel market and industrial clusters on the basis of the existing ones, how to cultivate their own brands, and construct the Anhui clothing culture.