Fifth Avenue depth analysis of China's garment industry four opportunities

Nearly two decades are the opportunities and challenges for the development of the apparel industry. After experiencing the four stages of product management, brand management, capital operation and resource management, the factory management has been or is being realized from family workshops to factory management To the group management, from group management to joint-stock management leap in the formation of a large-scale production capacity. So at this stage the opportunities facing the apparel industry are those? (A) increase in income to stimulate the purchasing power of clothing. Consumption structure upgrade directly leads to changes in sales model, based on the total increase, many companies are facing the test of sales model innovation. From January to September 2005, the per capita expenditure on clothing was 599.6 yuan, an increase of 32.7% over the same period of 2004. The per capita expenditure on clothing was 441.8 yuan, up 40.6% over the same period of last year, accounting for 61.6% of the total expenditures on clothing. Among the first three quarters, the unit price of clothing A 24.8% increase over the same period of last year, and the price increase is encouraging. Aggregate expansion and upgrading of the structure so that enterprises have more options, there are basic and conditional apparel enterprises must advance the strategic plan for product upgrades, the future China will certainly be able to appear their own rating brand, the birth of the local luxury clothing brand Conditions have been basically ready. The unbalanced characteristics of China's fashion market determine that China's top apparel brand must be regional. The concept of sales key days on the sale of high-end branded apparel products has become increasingly evident. Seize the net from the sky to the precise blow, enterprise marketing resource matching and strategic coordination model face enormous challenges. 2005 season of apparel purchases in the season such as 2, 5, 7, September change, in recent months per capita spending on apparel, respectively, an increase of 117.4% over the same period last year, 52.7%, 92.9% and 41%, the Golden Week sales It is even more prominent. (B) the advantages of human resources. Low cost is the main aspect of the current industry competition, professional and technical reserves and low-cost human resources will lead to two very different fate of industry competition. Talent needs first of all related to the development strategy of enterprises. In China, the current industry competition driven mainly in two aspects: brand and cost. There are many garment and textile colleges and universities all over the country. The existence of these schools undoubtedly provides a rich talent pool for the development of the garment industry. So far, there are 104 clothing research institutes and 2 garment colleges and universities in China, and more than 40 institutions of higher learning have set up garment departments. These are the foundations for the future branding strategy of Chinese garment enterprises. The garment industry is a labor-intensive industry, so making full use of human resources is the key to supporting this industry. From the Labor and Social Security Bureau released in 2005 top ten industry labor cost information, the lowest in the apparel and textile industry. The use of cheap labor resources to develop the apparel industry undoubtedly occupies a competitive advantage in the cost of apparel production. (C) cotton and chemical fiber prices affect the export of apparel. China's clothing and even the rise of the international position of the textile industry, first of all depends on the degree of integration of their own industrial clusters, large and small, the status quo of small but not produce international influence, the so-called dream of an international brand will not achieve. The garment industry is closely linked with the price of cotton fiber. China is a big producer of cotton and chemical fiber as well as a big consumer country. The prices of cotton and chemical fiber have begun to affect the international price trend, which has an important impact on the cost and price of China's garment export. How the production status has evolved into a decisive position influencing the global market, and how the Chinese garment industry joins or integrates with the raw material industry to achieve the convergence of strength is very attractive. The industry associations and industrial capital leverage Will be the key influence. (Iv) The joint strength of the association has shown its value. China's industry has been ranked ahead of the world in terms of overall capabilities. However, the competitiveness of the industry as a whole is far from the advanced level. In particular, its profitability is less than 10% of that of other industries. It is practicable to change the small and complete industry realities first , So the association of industry associations and other means is a very good choice. The small and the total simply do not have the ability to compete, only the use of joint forces to grow and develop, Zhejiang enterprises, especially Wenzhou garment enterprises Association in the joint access to information and provide, co-design agencies, joint procurement, joint sales promotion, joint campaign and so on At the forefront of the country. Although the product in Wenzhou in the brand of the road there is still a considerable distance away, but the business philosophy has stimulated the strategic value of this industry group. In fact, in Zhejiang as a whole, the power of trade associations is sending back the resources of Greater Shanghai to Zhejiang. The information of international fashion is becoming the competitive power of Zhejiang enterprises. There are many unfavorable factors, but the industry generally believe that China's garment industry is currently facing a golden opportunity for development, this period called the development of the apparel industry, "a strategic period of opportunity." The current focus of China's apparel industry should be placed on structural adjustment, strive for new breakthroughs in high-end products, especially with the advent of the post-quota era, China's garment industry will face major changes. Judging from the international environment, the development trend of world economic growth and trade pattern will be a favorable opportunity for the development of China's garment industry. Judging from the domestic situation, China's comprehensive national strength will be further strengthened, and will surely provide more and more powerful support to the Chinese garment industry. At the same time, advances in science and technology and productivity will also provide more advanced facilities for the development of China's garment industry, which will greatly shorten the gap between China's garment industry and the world's advanced level.