MAGGEY Miki: Interpretation of women's brand

The traditional economic theory points out that when consumers are spending, they are usually influenced by the simple equivalent (that is, the price is equal to the value of the product). The quality and value of the product determine the consumer's choice of consumer goods. However, with the increasing degree of product homogeneity, this naive equivalence is being challenged from reality! Consumers often have more than one type of product in the market that meets their traditional equivalent standards with the same purchasing power. The traditional concept of consumption has left consumers in a dilemma. So how is the consumer making their choice? We found that in addition to product quality and value recognition, there is a force that is affecting the choice of consumers, which is the role of brand culture. Once the culture and values ​​of the brand culture and consumers' innermost feelings resonate with each other, such forces will become very powerful. Because it is an added value added by the brand to the product beyond service. It is this intangible value-added that affects consumers' choices of homogenized products. Throughout the many domestic and foreign women's wear products, they attach great importance to the building of the brand culture, in the style design, brand planning, sales, service and advertising efforts in all aspects of efforts to increase investment in culture. MAGGEY from France fashion dress Megumi attaches great importance to the connotation of brand culture management. MAGGEY Megumi has a strong history and culture, its products not only show a fashion brand, but also a sensual and stylish attitude to life. Highlighting the design style from France to create a perfect fashion and sexy design style to meet the needs of the target consumer aesthetic tastes and stimulate their desire to buy personalized quality products. Brand is a powerful means of market competition, but it is also a cultural phenomenon. Excellent brand is a good cultural heritage, consumers buy apparel products, not only chose the product style and fabric, but also choose the product's cultural taste. In the process of brand building, culture inevitably infiltrates and infuses and plays an irreplaceable role. Creating a brand is an exquisite and full display process of culture. In the course of brand building, culture plays a role of cohesion and catalysis, making the brand More content; brand of cultural connotation is to enhance brand value, the source of competitiveness of products!