Wig online shop PK store

Taobao, Tmall, Jingdong Shopping Mall... How many wig stores are active on the Internet today, we have nowhere to calculate, after all, compared to physical stores, the cost of opening an online store is basically equal to zero, and it is the general trend of the wig market. For young people who are familiar with the Internet, it is a rare convenience to use the mouse to capture all kinds of wigs of various brands and collect their loved ones with a single click.

As we all know, large enterprises with strong strengths will directly set up agents or direct sales stores in China, and spread large areas. Small-scale enterprises rely on Alibaba and other e-commerce platforms to do foreign trade export and offline wig wholesale . . Although the strength of the dealer can not be compared with the enterprise, but they are also uncertain between the online store and the physical store, they also have their own survival confusion.

Jumping to test:
Mr. Li of Hebei manages a physical store called “ Fashion Wig Daquan” in Shijiazhuang, mainly engaged in wig wholesale, product design simulation, human hair and many other types. He said that due to the emergence of many online stores in recent years, the prices of products sold in physical stores are too low, and the business is very difficult to do. Listening to a few friends who have already opened an online store, they all sell well. The wigs like Henan Xuchang and Shandong Yucheng have also started a new mode of online marketing. Especially now, many young people like to buy things online. So I also had the idea of ​​opening an online store. In order to adapt to the needs of social development, Mr. Li, who was originally ignorant of computers, is actively learning how to access the Internet. He said that he wants to open the online store as soon as possible, so that he can stand up for the future. The stable wig sales market has a lot of chips.

Gentle conservatives:

The same thing, the benevolent sees the wise and sees wisdom. In the face of the same competitive pressure that wig online stores are rapidly emerging, Mr. Li, who is different from Mr. Li, is from Wuhan, Hubei. He runs a store of more than 130 square meters, and also does wholesale wigs, mainly for middle-aged and other consumer groups. Mr. Liao admits that many of the wig online shop's 18 yuan and 20 yuan package promotion has a very big impact on the physical store business. If the customer wants more goods, he will sell it as cheaply as possible, and the store is almost in the state of losing money. . Despite this, when asked if he wants to open a shop to reverse the dilemma, he will not be blunt, because the online things can't be seen and touched, and the transaction is very troublesome, and the physical store completely avoids the customer's product. All kinds of doubts, they can carefully choose to try on, buy with confidence, this should be the customer's favorite consumer environment and atmosphere.

Positive action

Some people sit in a physical store but are eager to move, and they want to go to the online store to enter the army. Some people insist that physical store sales are king. Relatively speaking, Mr. Xiang Xiang, who closely follows the changes in the market situation, seems to be a lot of calm. While realizing the huge impact of the online store, he registered an online store in Alibaba in March this year, mainly selling middle-aged and old wigs and fans. Wig, cosplay and other styles of wig series products. Although he has 7 years of practical experience in the sale of entity Ai Dan, in the face of the huge competition in the e-commerce market, Mr. Xiang also lamented that the business is difficult to do. In order to cater to the business opportunity of “Double Eleven”, the online store launched a discount promotion, but after all, there are too many stores selling wigs, and the creditworthiness is not enough. The old customers have limited resources, and the new customers are too difficult to develop. Both the physical store and the online store have a two-pronged approach, but they are still very difficult to operate, and most of them are in an embarrassing situation of oversupply.

The weather is getting colder and colder. Fashionable people want to buy a wig as a hat, which is both fashionable and warm. It is reasonable to say that the wig shop business should be more prosperous than before, but the situation is far from optimistic. Today's wig market is no longer a situation in which all physical stores compete for dominance. The rapid blush of online stores in the information age is like a thunderstorm on the ground, and people cannot ignore its great power. The competition between the two major forces of online stores and physical stores, as well as the self-competition within these two forces, are very urgent and tragic.

Online shop purchase wigs is convenient and fast, and the price is lower, but only the picture reference, the customer can not personally touch the test, the heart of the product quality is not the bottom, buy in the physical store, although it can solve the worries of the product, but the price is quite high, And the wigs that can be touched are limited in style, and both purchase methods have advantages and disadvantages, each with its own merits.

No one can estimate which consumer group is the majority, and can't say which kind of consumption is better, but it turns out that online marketing is indeed the trend of all walks of life and the whole society. I only hope that all businesses do not dump at low prices, malicious. Competition has caused instability in the market. While eagerly calling for more stringent regulatory norms in the industry, we should start from ourselves, grasp consumer psychology in a timely manner, operate with integrity, and create a benign competitive environment for the wig market.

Online shop, physical store, we are looking forward to seeing the two trump cards go hand in hand and turn the contradiction into a win-win day. The key to playing this card is yours!