Spain MANGO Expands China's New Map

MANGO is one of the most international fashion design companies in Spain. In 1984, the company opened its first store on Barcelona's Peseo de Gracia Street, which is home to many modern buildings and has gathered in Barcelona. A year later, MANGO already has five sales points in Barcelona. With the establishment of Valencia (Valencia) chain, MANGO began to expand in the Spanish domestic market.

One was originally a small team that began to grow: By 1988, the company had already had 13 points of sale in Spain, which increasingly required a better share control, logistics, and distribution system. During this period, a production system based on strict timeliness has been developed, and the product idea, store interior, quality, price, and product image have been positioned. This firm management approach has made MANGO a leading brand in the textile industry. PENNY recommendation: Rautia Heffer leads MANGO's new outfit

Today, MANGO has established more than 850 stores in 80 countries and has established an unbreakable relationship with the Chinese market.

In 2002, MANGO established the first Chinese chain store in Beijing Guomao. Three years later, MANGO has set up 19 stores in China, a market full of potential, and continues to expand. By autumn/winter 2005, three chain stores will be opened as planned, and another three chain stores will be signed by the end of 2005, so MANGO will further establish its brand position in China. In its five-year plan, the Spanish brand will also establish 80 chain stores in China and continue to develop in the Chinese market.

China and the entire Asian market account for 10% of the company's total turnover and is MANGO's main development market in the coming years. MANGO's quest for development in China is determined by China’s position in the world economy and its future development prospects in the world’s major market of experience.

MANGO's development in China is part of its international development plan. Its goal is to make the MANGO brand appear in major cities around the world. At present, this fashion collection has established more than 100 stores in Asia, Japan, Asia, Hong Kong, and Macau, as well as Chinese Taipei in Japan, China, Malaysia, Thailand, Indonesia, Singapore, South Korea, India and Vietnam. In 2005, MANGO plans to break into the Canadian and U.S. markets.

MANGO has been positioned to decorate modern urban women with the latest trends, their own personalized designs, and acceptable prices. Design is the core task of the company and it is also a day-to-day work, so as to conform to the constant changes in women's dress requirements. MANGO has always been committed to leading the fashion, but also provides a variety of styles to adapt to the characteristics and needs of different markets.

MANGO's greatest asset is "human" - a young, passionate team. Their average age is around 28, of whom 85% are women. Although the company has developed rapidly, its original spirit as a dynamic company has not changed. The corporate culture of the company is built on the basis of human-to-human relationships and teamwork, and it focuses on "learning." Therefore, MANGO is often portrayed as a "people-oriented" company, where there is a perfect integration of international development momentum and intimate family atmosphere.

Even if it grows rapidly, this ever-changing company has not lost its original business philosophy and spirit. Employees who work at MANGO, including founders, will not mention the word "command" in Spanish. Everyone is very approachable. The company's culture is based on the relationship between people, teamwork and learning atmosphere. This is why the company is often described as a human company.

MANGO Launches New VIP Series Exclusive Edition in Fall 2005

MANGO Exclusive Edition "Advanced Series" is a fashion collection made of silk, cashmere and new wool, in which exquisite embroidery and selected accessories are prominent. The MANGO Exclusive Edition "Advanced Series" will be launched at the chain store in August to cater for the listing of the new autumn/winter 2005-2006 series. Most of MANGO's VIP collections have always been considered as limited editions, and are sold only in the 220 most representative chain stores of this Spanish brand worldwide, including Oxford Street in London, Paris Opera, Milan, Torino Street, Hong Kong, Barcelona's Grand Cru, and Madrid's Madrid Princess Street. The new series will be sent to the chain after being labeled with special labels, and will be continuously updated throughout the season.

MANGO continues to evolve in the women's fashion industry by expanding its product range and offering more models of clothing, footwear, handbags, apparel, jewelry, fragrances and other apparel for consumers to choose from. MANGO public relations manager Ninola. Vera pointed out that the clear goal of “creating the MANGO Exclusive Edition 'Advanced Series' is to add refined touches to the fashion collection, which we believe will be a great success among customers.”

Since its entry into China in 2002, MANGO has been in Beijing's Xintiandi, New World Mall, China World Tower, Shanghai's Huaihai Middle Road and Hong Kong Exchange Plaza, Guangzhou's Lai Bo Square, China Plaza - Fuyi City, Shenzhen CITIC. City Plaza, Bauhinia City, Vientiane City, Jinguanghua Plaza, Nanshan Haiya Department Store, Hangzhou Intime Department Store, Dalian <Born Plaza Mall>, Chongqing <Metropolis Plaza>, Changsha <Pingcheng Famous Product Center>, Chengdu <Wangfujing Department stores, Harbin Songlei Commercial Building, and Changchun <Zhuoc Times Square> all have branches and a total of 19 stores.

** The brand name of the brand previously in China is MNG. From now on, its brand name has been changed to MANGO to consolidate the brand's position in the Chinese market.