Brand Coffee Starbucks Out of Shanghai Port No. 2 Store

Brand Coffee Starbucks Out of Shanghai Port No. 2 Store

Shanghai is Starbucks' most important market. In order to take advantage of favorable terrain, Starbucks has no choice but to open two stores in the same place in the current situation. According to Shanghai Starbucks Coffee Co., Ltd., Starbucks has added three new stores in Puxi in the first two months of this year. The other two will also open at the end of the month. Among them, Ganghui Second Store is located on the first floor of the Hong Kong Exchange Plaza, and another Starbucks Hong Kong Branch Store was completed in August 2004 in the third floor of the Hong Kong Exchange.

Qian Zhiqiong, Starbucks Shanghai public relations manager, said that the company chose to shop at a close distance without guaranteeing self-competition. For Starbucks, it is the most important to seize the first opportunity for favorable terrain. It is reported that since the first self-operated store was opened in 2000, Starbucks has been maintaining the speed of opening one or two new stores in Shanghai every month. As of now, the number of new stores has exceeded 60.

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