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Li Ying-fang, who has always been known for his children's clothing kingdom, has made another success recently. Another brand new Li Ying Habitat store was born in Hengshan Road, Shanghai, next to the National Women and Infants Hospital, at the same time this store is also the Lianyingfang the country's 100th direct sales outlets, Li Yingfang history draw an important sum. From 93 to enter mainland China began, the professional production and management of baby products company with its unique business model and unique brand features, with more than 10 years of development, but also won more and more mothers Favor, become the industry's leading brand. From expectant mothers to 0-12 year olds, from children's wear to supplies, from newborn pacifiers to baby carriers, cribs and child car seats, different brands from the United States, Australia, UK, Switzerland, Come together. Different price, different characteristics of the excellent products to meet the diverse needs of different groups, and strive to allow consumers to experience one-stop shopping convenience, to accompany children happy growth. At the same time, unlike other infant businesses, Li Ying Fang pays much attention to access strategies, starting with establishing her own counters in major department stores, rapidly establishing brand awareness and later establishing a brand image by vigorously expanding outlets. Li infants are based on the actual situation in a timely manner to change the access strategy. At the same time, with the growing number of apparel agency brands, apparel brands in department stores and establish their own independent counters, so that multiple and do not interfere with each other multi-brand, all-round development of the path strategy, makes Li Ying room in a changing market environment Stay ahead. In order to establish a brand image, from 2004 onwards, Li Ying Fang stores across the country have done a transformation of the store image, the national grid image has been unified. At the same time also vigorously expand new stores, in the community, downtown, department store shop, various types of different functions of the Li Ying room market sprung up all over the country set up by the end of 2005 the number of outlets nationwide exceeded the number of 100 outlets , The number of counters more than 200, Li Ying Fang addition to the development of direct access routes, franchising and wholesale marketing channels also go hand in hand. Li infant room has joined nearly 200 points. Baby elephant footprint continues to extend, so that the infants more and more outlets, more and more dense, fully realized, "there are children's places have Li Ying Fang" business goals. Hengshan Road store as the first 100 Liying infants directly store, and its geographical location, but also confirmed the Li-Ying Fang strategy in the development of access road. Li Ying room products to meet the needs of children aged 0-12 years. It is worth mentioning that, Hengshan Road store (Li Ying-ting 100 direct sales outlets) for the crowd of 0-3-year-old children. Therefore, in addition to clothing mainly to children's clothing, supplies also accounted for the store's important display position. These supplies cover many domestic and foreign outstanding brand products: Japan's high-quality baby care products Pigeon, from Japan Kangbei company dedicated to infant safety research stroller, children's car seats, etc., as well as the German original, the last century The birth of the fifties baby skin care products manufacturers Po Bishan, from the United Kingdom, the new Arvind, the United States from Switzerland and other music. Why Hengshan Road, the main business of these products do? Mr. Ye Qixian, Vice Chairman of Li Ying Fang, explained that Hengshan Road Branch is adjacent to the National Maternal and Infant Hospital. Therefore, in order to meet the needs of more expectant mothers and newborns, the operating items of the store have been adjusted accordingly. So in the development of the number of stores at the same time, according to different geographical conditions and environmental conditions to make the service more quality is very important. On the occasion of the traditional Chinese Spring Festival, Hengshan Road Branch held a small and lively opening party. New and old customers gathered together to celebrate the joy of opening 100 stores with Liying Baby Room. Mr. Ye Qixian, vice chairman of Li Ying Fang, said that the 100 store is just the beginning for Li Ying Fang. In the future, Li Ying Fang will attach great importance to access management as always. More places for Li Ying Fang are needed in more places with children, Children service.
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